Coke Studios Logo

Coke Studios

  • Interactive animated avatars w/chat
  • Isometric environment, real-time rendering
  • Audio mix/playback
  • Games &giveaways, secure prize database
  • Virtual economy, persistent user data
  • Moderated sandbox, robust user tools
  • OOP: AS1, AS2 &Lingo
  • Flash Remoting & XML-RPC

Summary

Coke Studios was a branded virtual world targeted to teens globally. Users created their avatar through a choice of looks and styles. On entry, denizens were granted their own set of studios to create and spin their own custom mixes. An economy centered around the accumulation of "decibels" earned by favorable DJ mix reviews as well as virtual Coke consumption. Decibels were spent to populate your pad with "furni" - furniture and other items. At its' height, Coke Studios had over 1 million page views a day with average growth of over 200,000 unique visitors per month, and average visits lasting longer than 25 minutes. It was the 3rd most popular teen website in 2004.

My roles included: client-side development of the moderator tool, the administrator tool, UI code, Shark Tales and American Idol public studios and associated promotional furni. The project consisted of a Shockwave/Flash client wrapped around a Java server-side structure connected to 3 databases and a game server.